Reasons for the fast global growth of mcdonalds marketing essay

Taking this a step further, it seems as if the joint ventures that Starbucks pursues are set up more as partnerships. Also, according to Carol Matlackthere is a major difference between the way Starbucks stores are owned and operated within the United States versus without.

Reasons for the fast global growth of mcdonalds marketing essay

This case study includes: The corporation franchises, operates and develops a global network of restaurants, that each sells a limited menu of value foods. Popular menu options include the Quarter Pounder, Big Mac, Happy Meal, Egg McMuffin and Chicken McNuggets, as well as a large range of other menu options including fries, chicken sandwiches, salads and sundaes at reasonable prices that the majority of people can afford.

The corporation is well known for its fast service and for its efforts in recent years to diversify its menu range to make their options more appealing to a larger number of customers.

Additionally there are external factors that can affect the company which need to be taken into account. Situational analysis is a very important tool for the investigation of effective marketing strategies in business.

As such, SWOT analysis is a commercial strategy and tool used for decision making purposes, which gives a company the necessary depth of analysis with which to fully understand its own internal characteristics, as well as relevant external factors such as market environment, consumers and competitors, to allow the company to enact the most suitable strategies.

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The company is able to deliver interesting new products and services, including the McCafe which offers a sit-in and drive-thru cafeteria service. In Shanghai and Beijing for example there are a number of spicy food options available.

Reasons for the fast global growth of mcdonalds marketing essay

The corporation knows that this industry is very much a service industry, and they appreciate that the relationship between customers and staff is important. Advertisements are bolstered in China with key endorsements, such as with the Chinese basketball player Yao Ming.

Outlets are placed in areas of high footfall, areas that are easily accessible to the consumer and areas that have an optimum demographic. The country offers a prime opportunity for expansion, and more outlets could be opened with satisfactory market share.

The number of Chinese citizens with expendable incomes is increasing, and incomes are rising with a growth in the Chinese middle class.

This adds to the changing lifestyles of people in China, which is changing the peoples eating habits and making them more open to Western cuisine and fast good. Opportunities will increase further as more people embrace Western culture.

This McDonald’s SWOT analysis reveals how the most successful fast-food chain company of all time uses its competitive advantages to continue dominating fast-food industry.. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. sector, the post-farm marketing activities, the first stage processing sector, the second global competition. But the potential presumably exists for oligopsonistic exploitation of significant growth of such investment over the past two decades. (***numbers here***). McDonald’s remains the world’s leading global foodservice retailer, and posts big profits each year. However, as we mentioned above, there are some concerns. The company continues to face fierce competition, and faces a challenging subset of the population that is focused on healthy eating.

This convenience is something that could be capitalized on. China has an ageing population, and this presents opportunities for products such as tea, coffee and confections, and other types of food and drink that are popularly consumed by middle-aged and elderly citizens.

Burger King also has a very strong brand identity, and is likewise known for its innovations and ideas. As such, any fast food company needs to establish competitive advantage to obtain a large market share.

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The fast food industry has exploded in presence and popularity in China in recent years. These two corporations have the highest number of outlets, though competition from other fast food companies is increasing, including companies such as Burger King, Pizza Hut, Mos Burgers JapanStarbucks, California Beef Noodle King and Yoshinoya.

Each has their own share of the market and their own way of attracting the customer, and market share is mainly defined by food categories. Most fast food companies offer the usual options such as hamburgers and chicken, while a smaller section of the market offers Pizza, Mexican food and sandwiches.


Regardless of the company or establishment, the current general trend is to serve a large variety of different foods and to cater for the many different preferences of the Chinese consumer base.

Given how tough this industry is, fast food companies must think of ways to differentiate themselves to gain an edge over the competition and be clearly recognized by the market. The aforementioned weaknesses do pose a number of threats. While the company is popular and readily recognizable, offers high rates of customer service and has high rates of customer satisfaction, owns strategic locations and has an excellent promotional strategy, these strengths will be diminished if the core products of the company are not appealing enough to a wide range of customers.

Its core products are burgers, so the corporation should focus its efforts on improving the quality and taste of these products, before adding new options to the menu.Strategic Marketting In Mcdonald Restaurant Marketing Essay. McDonald’s was originated in in California, USA.

It has become one of the most familiar and esteemed brands in the world. STRATEGIC MARKETTING. Marketing includes all the actions or business of promoting and selling products or services, including market research and advertising.

Watch video · McDonald's has set its sights on Asia, with the hope of adding more than 1, new restaurants in China, Hong Kong and South Korea within the next five years, the popular fast .

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Market Trends for McDonalds Corporation

Additionally, convenience and affordability of fast food is likely to aid the global fast food market growth over the projected period. However, the increasing regulations regarding food safety and animal welfare are anticipated to act as key restraining factors for this market.

Reasons for the fast global growth of mcdonalds marketing essay

McDonald's and the International Olympics Committee (IOC) are ending their long-running sponsorship deal three years early. The fast food chain said it was "reconsidering all aspects of its.

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